Transcript From The Live Chat With David Smith of Factory Five, July 18,
2002

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Bill
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Hi
Dave, I'll post the questions now.
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Bill
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How’s
the aluminum body option coming? When can customers order
it?
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Bill
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Do
you have any plans for offering public stock to help grow
the company?
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Bill
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Any
plans for a referral program or a bonus program for people
who take the time to create helpful build sites? Maybe not
cash; but discounts or credit for parts?
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Bill
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Any
plans for a new manual with more pictures and updated
instructions?
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Bill
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What’s
the status of the FFR 250? When can a customer order one?
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Bill
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What
about the 289 FIA once and for all? Are you going to offer
it and if no, why not?
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Bill
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Does
FFR plan on offering side and front emblems? What about
VIN tags?
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Bill
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During
the last discussion you said FFR would offer a Mark II
upgrade package. Is that available and how much is it?
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Bill
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Any
plans for a better hood hinge kit?
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Bill
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Does
FFR plan on updating the one donor idea for the 97+
Mustangs?
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Bill
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Will
FFR ever address the seems on the body?
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Bill
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Any
ideas on how we can get our cars insured? Many customers
are having major problems getting insurance.
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Bill
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What
about moving the frame to accept a power brake booster?
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Bill
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What
about moving the frame to accept 315 tires?
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Bill
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That;s
all of the questions.
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FACTORYFIVERACING
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Let
me just start with a simple disclaimer: I was invited to
speak here and need to make it clear that Factory Five
Racing, Inc. is not connected to this site. The word Cobra
is a trademark of Ford Motor Company (currently) and
Factory Five Racing is not connected to Ford Motor Company
or to Shelby Licensing Inc.
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FACTORYFIVERACING
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I'll
try to answer the questions in order. Regarding the
Aluminum body:
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FACTORYFIVERACING
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The
aluminum body project is both encouraging and frustrating.
The first body was delivered and mounted. Some of you guys
saw it at Carlisle in May. We made templates and tooling
to modify our aluminum and steel slightly to adapt the
body. We are now in the process of testing our mounting
methodology to make sure that the things don't crack and
that they hold up. The bodies are made in Poland and there
are some serious delivery time issues. Where we are now is
that we need to go to pilot production. 2-4 bodies will be
put through our chassis assembly area and sent to guinea
pigs.. I mean test customers. I still haven't spoken to
the suppliers about these bodies since we are only now
happy with the tools and templates. I think we'll be able
to sell them this Fall. The frustrating thins have been
the prices have varied and the contract is not signed
(meaning it could fall apart). My best guess is that we'll
sell these to people who know metal work. later you guys
ask about bodies and all I can say about the aluminum is
that it is 10 times more difficult to get right than
fiberglass. Oh but it is cool. Price still estimated at
5-8K as kit option.
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FACTORYFIVERACING
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Going
Public? We started this company so we could go on the
every other day shaving plan. If you visit here you'll
notice that dress code and behaviour is linked to
creativity and comfort more than business etiquette. I
would hate to lose that element. Selling the company would
probably change it in some good ways also. Mark's and my
approach has been to do all the things that would be
valued if we ever were to indeed take that IPO path. Those
THREE things are a solid management team, diversified
products, and plus 25% growth with margins that don't
shrink as top line sales grow. We have done all those
things and at this time I think we'd like to build race
cars and to hell with Wall Street. 40 million dollars
could change my mind, but I doubt it. I have everything I
ever wanted and I think Mark would say the same thing.
Hell Mark was most happy six years ago when all this was a
puzzle to be figured out.. No going public, not now, not
in the foreseable future.
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FACTORYFIVERACING
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One
more thing on going public. I think the money is bad. I
mean, I've visited Panoz (where money is no object) and
toured other small to large manufacturers and development
houses. I think a small amount of money helps but I have
never seen as talented a design and R&D team as we
have. I think that comes from a culture of having to work
on real tight budgets with the same or similar constraints
as we all have in our personal lives. I think there is a
chance that a flush of money would really spur new product
development and operations, however there is an equal risk
most don't consider that it could harm the very best of
our creative culture and core competencies.
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FACTORYFIVERACING
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Referral
or bonuses to customer? I've gone back and forth on this.
Truth is we set up the company to work with margins that
PREVENTED sales people. My fear is that customers (who are
already accused of being brown shirts) could be motivated
to get a check. I'd rather put money into a national
owners group or club where the benefits are to events and
fellowship. I'm not ruling it out mind you, but it's hard
to concieve of a system that would work and not corrupt
the honest-unfiltered feedback customers give each other.
We at FFR can't ever really thank people. More later with
more thought.
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FACTORYFIVERACING
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New
Manual? I read a bunch of garbage about our manual on
another site. It has been revised by Jesper and is at the
printers right now. I don't think it will be as extensive
as you guys want. Truth is we have had it on a low
priority and it does need a face lift. More photos, more
current info. It's important to note that if the manual is
so bad that you don't think you can build the car, it
might be a good idea to take the three day Mott College
Build School. I don't think enough people realize they
actually get to build the car themselves in three days.
Practice on their car so yours is perfect.
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FACTORYFIVERACING
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Status
of the 250. Ever since the Shelby suit (rights to a 30
year old design that has been replicated 1000 times..) We
have taken a tack that replicas are not the future of our
company. The problem with the 250 is that folks want an
exact replica of a ferrari 250 California Spyder. We won't
do that. We have developed a car that is inspired by that
one but it really is not what we were going to do years
ago when we bought the contemporary tooling. The 250 is
our own car and I think it's going to get bumped by the
GT-V8. You guys made a huge difference in getting the
GT-V8 re-designed. It really is beautiful now and the
underpinnings are pure performance. we'll post photos of
the current design 250 body for you guys to give us
feedback on. At this point I'm not abandoning the project
(we've put some serious money into it up to now) I think
though that the GT-V12 model (jag V-12 and cool new hood
on the GT-V8) will be better received and occupy the same
niche.
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Duane
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Faster
Dave Faster! Just Kidding
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FACTORYFIVERACING
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Are
we going to make a small block competition model? We have
to call it a 64 roadster CE (for champions edition). There
is no definitive answer to whether or not we'll make this
car. Sorry but here is the status. The contemporary body
was mated to an FFR chassis by a customer. The steel and
aluminum changes are documented and I have really a
rolling chassis version completed here at the factory.
What is stopping us? I think I'll have to post the
schedule of R&D projects so you guys know the timing
of projects an which ones get out the gate. We should have
been in production by now. The biggest fear though is that
from a business standpoint, why doesn't Chevrolet offer
another convertibel two seater sports car? Problem is that
if we build 100 65 Roadsters a year and then launch a
small block competition model, the next year we might sell
80 of one typr and 20 of the other. The CE version is
continually knockedback to the end of the list by GTM,
GT-V8, hood hinge, donut guy... If you need an answer it
is no, not at this time. I would wrong though to say that
we are not working on it with the intentions of launching
it. Sorry for now Bill.
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FACTORYFIVERACING
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typos
are a function of speed I'm really a smart guy... really..
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FACTORYFIVERACING
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Emblems
were designed and are at the quoting stage. It's all
Jesper's fault... Can't and won't do VIN tags since we are
a parts company and we don't build cars at all..
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FACTORYFIVERACING
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Here's
some real meat. Before today I sat down with the guys and
they are comming up with a discount schedule for guys
wanting the upgraded Mark II stuff. I will have this on
our website by next week. Dave Riha is writing it. Not all
the things are interchangeble but he has the list. We are
currently swapping out seats and we'll do that for anyone,
if they're used, it'll be tougher. Upper A-arms, Door
Hinges, footbox tubes, rear end brackets, etc. I'll try
not to let you guys down. the door hinges need
instructions, the parts will be well thought out. Honestly
until the meeting we just had I hadn't worked on it and
you guys have been left inventing it on your own. Sorry
for the grief. End of next week on our site we'll have the
catalog etc.. Available ONLY to past FFR owners with older
Mark I cars.
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FACTORYFIVERACING
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Hood
hinge is being engineered by John Clark (new grad ME). The
design is almost identical to Riha's hood hinge prototype.
The design criteria were to be interchangealble with older
hinges. Same applies asd Mark II discounts, we'll give
anyone who has an older hood hinge a cost plus deal on the
new parts. Time is down to weeks not months. As soon as we
have it we'll announce on the forums/website.
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FACTORYFIVERACING
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Later
model Mustang stuff. We bought a crashed 1997 4.6 DOC car
and it is high on the priority list in R&D. As the
time goes by it has become more and more important. Right
now R&D projects are prioritized as follows... GT-V8
pilot production, GTM prototyping, 65 roadster issues
(minor non-rev issues like hood hinge) I don't want to
come back to the roadster for a year or two, the Mark II
is so good.
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FACTORYFIVERACING
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I
think the later model 4.6 stuff is easy and not a major
rev to the roadster, more like a big block/IRS kit
additional option was (just we won't make Diorio the test
mule).
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FACTORYFIVERACING
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Factory
Five Racing will produce the best fiberglass body on the
planet earth. I have lost more sleep over this issue than
any other. There are real world limitations and the fact
that my own body shop has taken the worst of our bodies
and done a fine job at $2500... well that has really made
me less sensitive to the issue. Seams will be a thing of
the past. i can't say what that will do to costs but if
you know FFR and our history then you know that we have a
habit of solving problems. I think you guys will be
pleased with what we are working on... Not ready to
announce anything untill it's done and in production. I
can tell you that we have recently taken two molds off
line, reduced our production to ensure only good parts
ship and committed over $75K to the issue.
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FACTORYFIVERACING
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Insurance
I will have to leave in the capable hands of you
customers. I think if there develops a serious issue, it
is not incurable. It may be a matter of perception. Think
about the number of 32 ford kit cars (OK hot rods, but
they are in fact chassis/body kits). all of our hopes lie
with SEMA and by adding these types of cars to their list
the lobby in Washington will help replicas join the hot
rod fold that is over 100,000 strong. Also maybe a
customer based movement that rewards companies that carry
these policies with more business. I can't get into the
fray but am interested in the outcome.
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FACTORYFIVERACING
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Not
going to change the frame for the power booster. I'll ask
my guys to post a section on brake tips. This is a
complicated question IF you're not happy witht the
stockers. Keep in mind Bondurant is running Spec racer's
with stock brakes 2-4 sec's per lap faster than Z-06
corvettes. I think it's pedal pressure and feedback that I
want improved, not necessarily actual braking numbers.
More on this..
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FACTORYFIVERACING
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Moving
the frame to get 315's under there... maybe in the Mark II
version of 2005... Might I suggest a Coupe... The GTM
might beat the roadster with this. Thanks for the patience
guys... Now lets get ready to rumble.. Huge thanks to Bill
and crew for setting this up.
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Bill
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Thanks
Dave for taking FFCobra.com up on our offer to chat with
us, now let's open the chat room up for questions.... who
wants to go first? The chat is scheduled to go until 4:00
PM eastern
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FACTORYFIVERACING
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Well
if that's it then we'll wrap it up...
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Bill
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thanks
everyone for waiting... now ask away before he runs off!
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SteveSS
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Hi
Dave, thanks for coming. I, for one wanting an FFR but not
having the cash right now, think it's a great idea to GIVE
AWAY FFR4000 as a promotion. Has this been considered
before?
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ROb
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I
think this work alot better than the last time.... easier
to watch, read, and have dave answer our listed
questions.... Great job!
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Aaron
Silidker
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Why
not move the frame tube a bit for those that just have to
put a power booster on the cars? Seems like an easy mod to
me. Your explanation seems to cater only to racers
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FACTORYFIVERACING
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Is
this microphone working?... Test Test.. Free kit to the
first guy... no just kidding..
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Aaron
Silidker
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also,
drive shaft hoop? seems easy enough as an option, why not?
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Aaron
Silidker
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i
posted, i want my free kit
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JamesBond
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For
those of us with Mark I kits that are not yet complete, do
you have any good tips for aligning the doors? My
passenger side is off at the upper trailing edge by
1/2" and I don't see a way to adjust the problem out?
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hyghlndr
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Why
the GT-V8 as the priority? Is there really a bigger demand
for the GT-V8 compared to the GTM or GT-250.
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FACTORYFIVERACING
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Oops
I spoke too soon. I really don't like the brake booster.
We tried the Buick CN unit and had three failures (one
happened as the car and Driver eval was ending?!!!). I'll
ask jesper to look at it again.
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Aaron
Silidker
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any
way to make a pedal box?
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cecoen
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I
just want to thank you for creating a realistic way for
people like me to own a dream!
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Aaron
Silidker
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I
think the supply is getting short
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DevilDog
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You
offer the a wiring kit for carbureted Roadsters have you
considered offering it as an option for the EFI crowed?
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FACTORYFIVERACING
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Giveaway
kits, we've done four in the last year and a half. Most of
the time I can talk my bro into charity stuff, you know
Jenny and all. We'll try to do a promo for kit 4000. Drive
shaft saftey hoop wasn't on this list. good idea though,
Jesper is going to love you.
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Gordon
Levy
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Supply
isn't getting shorter, the donors are costing more.
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